https://www.malinalfredsson.co/portfolio daily 1.0 2022-04-08 https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1522812915232-62PY3JOQJO4ZKVUJE9ET/mats_alfredssopn_apple_iDevices.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1522821196793-V6O4RFCXNWNUPKK5EJXY/flyers.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1523346974434-13R7UK1PZS2GVKBDPW8N/all_three_tatch.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1523860052077-BY4RHIMO1RFART9WYJN7/website_mockups.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1523936513768-8YMCWAF7W8A21VEPPYHO/limp_brisket_waxpaper.jpg Portfolio - Brand identity for Limp Brisket - Melbourne, Australia limpbrisket.com.au https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1523943785317-59RH0E7WEIMP5TCYJ8R5/newspaper_donutad.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1581729459277-3X8IHM4BNBX3W9HNMKC4/Bettys+Game+_1155.jpg Portfolio - Betty’s Game rosé. Wine label design for Vinomofo. I wanted to create something different to your ordinary rosé wine label. Something that makes a statement. Typically, rosé wine labels are very feminine - I wanted to flip that expectation. After some brainstorming and thorough research, I started getting excited about Heathcote’s heritage, ancient soils and surroundings. I knew that I wanted to play on the history of the land (in an abstract and fun way), which led me to the idea of dinosaurs and how once upon a time, they roamed this beautiful landscape. And I mean, who doesn’t like dinosaurs? https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1581732017848-W60LLP7CDW6ZK0ONGVNE/Screen+Shot+2020-02-15+at+12.53.16+pm.png Portfolio - LVLY x Vinomofo Flowers and wine - the best combo. I was asked to create a label design for one of LVLY’s beautiful flower jars that was being sold together with Vinomofo’s sparkling wine, Bisou Bisou. The illustration is inspired by the camping scene of Bisou Bisou, including many of Vinomofo’s other wine label characters. The result is a fun and playful design that speaks to both LVLY’s and Vinomofo’s customers. https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1581743658387-KDB59V9Y7NUWUFJHEE0F/Black+market_5Q6A3284_2.jpg Portfolio - Design and Art Direction for the re-design of Vinomofo’s ‘Black Market’. The brief: I was briefed to re-design the identity for Black Market, Vinomofo’s largest sub brand. Black Market consists of secret deals, all wrapped in paper to hide what wine it is. The previous design was all black and created using the same image, making a bad user experience since most deals on the site will then all look the same. Vinomofo wanted to keep the look black and white and all bottles wrapped. The solution: The re-design is built on 30 different pattern designs. These are applied on boxes and tissue paper. Red wines are paired with a black design and white wines are represented with brighter papers. This has created a more dynamic and interesting look for the whole website, making it easier for the customer to navigate. A social campaign was also created, with the goal to create brand awareness and trust for the Black Market. The logo: I wanted the new logo to express trust, confidence and a modern look and feel. The logo has been created as a wordmark and a symbol for flexibility. https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1584937880591-LHQTERK469D1VNJLPW8B/herzog-collar-terracotta_4ca06759-9d42-49e9-adb7-0cb54ea790f7_1296x.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1581745902206-TOFK0BN61JQ3GOQ4BQUT/Web-Showcase-Project-Presentation_golden+bottle.jpg Portfolio - Find the Golden Bottle - Sales creative for Vinomofo https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1585010824145-A46XFB6WOE8ORJQPP0XS/Cover+3+blue_Square+Magazine+Mockup.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1648092919332-1MJLHC4RKEG59JIPQULR/gspf--header-banner.png Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1648169812626-IS6NGE2SAMRQJRE6LUO9/Montgo-pre-made-scene-7.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1648179534657-O9N9LRZSQY2JJ8H3MR2S/FB-Mockup_29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1648184941374-N0LRLQZTBTXOJNDZBV5G/OF_Montgo-pre-made-scene-6.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1648277271213-TYJEA5OB3RWTDGGEFOYA/RB-Montgo-pre-made-scene-9+%281%29.gif Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1649308513320-JBFL2GHRPUE268CICIFO/dan-murphys-mix-projects.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1649383278735-CIRGOSB6KH770I92YHVM/RYZE_Web-Showcase-Project-Presentation_homepage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ac43b2c50a54ff5eebab982/1649397170310-RQ39V1TK46SCG2OWFELG/OutdoorLightAdMockupDeeezyOnly2000x1388.jpg Portfolio https://www.malinalfredsson.co/about daily 0.75 2022-03-31 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