Label design and photography for Synesthesia - Melbourne, Australia

Synesthesia

Label design and photography for Synesthesia - Melbourne, Australia

Label design and photography for Synesthesia - Melbourne, Australia

 These two labels for a Sangiovese rosé and a Sauvignon Blanc plays with the concept of synesthesia. A person that has synesthesia can experience a stimulation of one sense that leads to an automatic response of another sense. In this case the swirling texture simulates the perception of taste, with the colour used in the label being a reference to the flavour of the wine.   *Uni Project

These two labels for a Sangiovese rosé and a Sauvignon Blanc plays with the concept of synesthesia. A person that has synesthesia can experience a stimulation of one sense that leads to an automatic response of another sense. In this case the swirling texture simulates the perception of taste, with the colour used in the label being a reference to the flavour of the wine.

*Uni Project